The concept behind the t-shirt brand was very retro graphics. Inspiration from late 60s to early 80s post modernism design so naturally the logo had to follow. I took inspiration from the modern style curves of 70s set type and logotypes browsing through vintage ads and arcade graphics. I tried to keep it a bit more simple for logo and longevity sake however with hinting a nod to the period.
![](https://cdn.myportfolio.com/0844c9403bfc5f0ce7afbdd36e9633af/b7c37cd64edbdf7c6760ee3c5d7aa15305100e2a3dd6b03c5c6dc92e4940af07340b026122521e29_rw_1200.png?h=6e67e2bb61830316a0e2f1cdc34b03f4)